The Cost vs. Benefit of Custom Software for Small Businesses
For many small businesses, the decision between off‑the‑shelf tools and bespoke software can feel daunting. Read on for a deep dive.
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How AI Can Enhance Website Personalisation and User Experience
Users expect more than static pages, they expect experiences tailored to their needs.
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How to leverage AI for personalised E-commerce experiences
In 2025, personalisation in e-commerce has evolved from a luxury to a necessity. With consumers expecting tailored experiences, businesses are turning to artificial intelligence (AI) to meet these demands.
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Common SEO Mistakes That Are Hurting Your Website’s Rankings
Search engine optimisation (SEO) is essential for any business with an online presence. But even with the best intentions, many websites continue to fall short due to avoidable SEO mistakes. These missteps can quietly erode your visibility on search engines, costing you valuable traffic and potential customers.
Read MoreHow AI is Revolutionising custom software development
Artificial Intelligence (AI) is reshaping custom software development, offering tools and methodologies that enhance both efficiency and innovation.
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Essential features every business website should have
In 2025, a business website serves as more than just an online presence; it’s a vital tool for establishing credibility, engaging customers, and driving growth.
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How to Increase Sales on Your Shopify Store with CRO Strategies
In the world of e-commerce, attracting visitors to your Shopify store is just the beginning. The real challenge lies in converting these visitors into paying customers.
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How to Create High-Quality Content That Ranks in Google
In today’s digital landscape, creating content that resonates with readers and performs well in search engines is both an art and a science.
Read MoreKey considerations when developing a bespoke web app
What are the key considerations when developing a bespoke web app? Find out in this post where we look at cost, scope, availability, security and more.
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Mastering local SEO: Attracting clients from your local area
For many service-based businesses, success depends not on reaching the entire world, but on reaching the right people nearby.
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We're back: Exciting times ahead at Iconika
After a brief hiatus since summer 2024, we are thrilled to reconnect with you through our blog. Check out what's to come!
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What is new in Wordpress 6.6
Now we are a little late to the party with this one, but Wordpress version 6.6 is here! Let's check out some of the new features.
Read MoreWordpress Plugin Monsters
Do plugins slow down Wordpress? The short answer is absolutely, the more complicated answer is it depends.
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Cloudflare Feature: What is Cloudflare and why you should be using it to protect your website
Cloudflare has very quickly become a household name for many business and users around the world protecting and providing security services to a plethora of companies big and small. Here is why you should use them to protect your website too.
Read MoreShopify 101 - Improving your stores visibility
How about we check out some quick and easy ways to improve your Shopify stores visibility and boost your website visitors?
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Using AI tools for business: Editor roundup
As more and more tools continue to flood the market, it is easy to get lost in the AI madness. Which tools are the best for copy and image creation? Which can help for marketing? Let's explore a few of the winners.
Read MoreShopify Editions Summer 2024: unpacked
It's that time of year again! Shopify have released a slue of new features that we are taking a look at this week.
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Shopify vs Webflow which is best in 2024?
Shopify has long been the king of eCommerce, but in 2024 is this still the case? Can Webflow give it a run for it's money?
Read MoreWordpress image SEO: Optimising images to drive better SEO performance
Now you know all about the importance of keywords but what about images? Discover the importance of quality graphics for Wordpress.
Read MoreGenerative Engine Optimisation - what is it?
SEO as we know it is always evolving as new concepts emerge seemingly every other week. As the world of AI takes over the internet, meet GEO.
Read More5 ways to boost your Shopify customer service experience
Customer Service is one of the most crucial things to determine an eCommerce stores success, improving growth and retention rates.
Read MoreWordpress features you might not know about
Wordpress has some pretty decent features that can really change your editing experience. We're going to take a look at a few of our favourites.
Read MoreBuilding an effective landing page on Shopify
A landing page isn't like a normal page, it should be created with a goal in mind. The page should contain everything a user needs to achieve a goal.
Read MoreThe Iconika Shopify SEO checklist updated for 2024
Check out our SEO checklist updated for 2024 and tailored to the Shopify platform. Use this to get your store ranking higher on Google!
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Should A.I be used to generate website content?
In this edition, we explore the question we get asked alot. Should you use AI to create content for your website? You may be surprised by the answer.
Read MoreWordpress SEO myths debunked: separating fact from fiction
Wordpress SEO is as simple to implement as other platforms despite what the sceptics say. We're debunking a few of our favourite SEO myths this time.
Read More5 essential Shopify apps to boost your online store's performance
We're starting our blog off strong with Shopify tips! Here are 10 of the best Shopify apps we have found to help boost store performance, paid and free!
Read MoreWelcome to Iconika! Let us introduce ourselves
Welcome to Iconika, thanks for stopping by. As our new website and branding goes live, we thought it as good a time as any to reintroduce ourselves.
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